Integrate (almost) all channels and finally boost your sales

Omnichannel strategies are no longer reserved for the big brands. Now the restaurant sector can also use it to develop its customer base and turnover. To help you make up your mind, we have prepared a detailed article on the advantages and disadvantages of an omnichannel strategy.

What is an omnichannel strategy?

The way food is consumed has changed. Customers of delivery platforms want to be served quickly, wherever they are, and at any time. It is therefore essential for restaurants to be connected and to offer customers the seamless service they expect, and to do so, they must offer their customers different ways of ordering, paying and being delivered.

This means that regardless of the sales channel used (face-to-face, phone, online, app or QRcode ordering) you will have tomeet your customers'demands for convenience, personalisation and speed .

Just as you would push the walls of your establishment to accommodate more tables, an omnichannel strategy allows you to expand the customer base you reach.

How do you adopt an omnichannel strategy that works?

Thanks to new technologies, your customers can post reviews and comments on your restaurant and menus, in addition to booking a table or ordering a meal. They can do this via a website, an app, click and collect shops, a QR code or a kiosk. To process all these operations, you need to be equipped with the necessary technologies and ensure that they work properly. If not, your presence on delivery platforms may cause more inconvenience than benefit.

For the health of your business, you will need to integrate as many channels as possible into your cash register. Add also operational systems to organize your staff roster, manage your food stocks, establish reports, ... So everything is managed automatically, and you can concentrate on preparing your meals.

Increased communication possibilities

If you want your strategy to work, it is important to understand the channels you use, and always look to optimise the customer experience.

When you consider that a customer compares about 4 restaurants before making a choice, it is clear that marketing can make a difference. Through social media, for example, you can strengthen your relationship with your customers, share photos and stories and invite people to discover your menus.

With e-mail marketing, you can offer them promotions, personalised offers and news. Don't neglect the importance of loyalty programmes either. 65% of a company's business often comes from existing customers.

Tip: Make sure your brand image remains consistent across channels.

Using omnichannel as an excuse to diversify

By developing your omnichannel strategy, whether online or offline, you will succeed in engaging consumers andgetting them to come back to you.Don't hesitate to diversify your offer to reach new customers, and surprise those who have already checked you in at their favourite restaurants!

 About RusHour

RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.

Any questions? Write to us: hello@rushour.io

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