Internalize or outsource your delivery?

Everything needs to be easy: whether it's topping up your transport pass, paying at the supermarket checkout, booking a place in a restaurant or ordering online, consumers expect a smooth and fast experience. And when they seek new dining experiences, they want it to be personalised and convenient.If you're getting into delivery, you may be wondering whether you should opt for in-house managed deliveries, or whether you should use specialist platforms like Uber Eats or Deliveroo. Find out the strengths and weaknesses of both methods in this article.

Have your food delivered by outside delivery companies

Highlights

The advantage of using platforms is clear: you can win over new customers. This is because each provider already has its own loyal customers and target audience. In other words, customers that you would not reach without their help. For small restaurants and start-ups, this experience can really make a difference! And you can work with as many platforms as you like.

With the applications of these platforms, you can benefit from the solid foundation of the brand, its methods and experience, which it has already had time to test with its customers.

By delegating delivery to others, you have more time to focus on your core business: cooking great food and providing a unique customer experience. Delivery can take up a lot of your attention, when in the end it's the taste of your food that your customers remember.

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Weaknesses

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Delivery companies charge high commissions. Make sure it remains profitable for you;

With external deliverers, you lose direct contact with your customers. It is more difficult to maintain your company's brand image and to ensure the quality of the customer experience.

Deliver your own food

Highlights

You take back control of the customer experience. This is no mean feat, given the demands of consumers and the importance of small details... A good customer experience promotes loyalty.

You eliminate the potential communication problems that come with external deliveries. By being in contact with your customers from start to finish, you can more easily ask them for feedback and make changes if necessary. Good communication plays into a company's turnover!

In the long run, saving yourself platform fees can boost your income if your profit margins increase. You will no longer need to increase the price of your menus to cover these commissions, and you will probably attract new customers of more modest means.

Weaknesses

Your delivery service will require a small amount of money and expertise from the start. You will have to find an efficient and secure payment system, you will have to take out insurance for your drivers, you will have to find a reliable way of tracking deliveries online, you will have to use healthy and environmentally friendly packaging, etc.

If there is a problem, it is up to you to deal with it! While platforms can easily make amends by offering promotions for delivery errors, you too will have to find a way to make amends for cold dishes or other unforeseen events.

To make the decision that best suits your aspirations, weigh up the pros and cons of each option. Find as much information as you can to support your thinking. With the RusHour solution, you can easily analyse your business figures.

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About RusHour

RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.

Any questions? Write to us: hello@rushour.io

Need a demonstration? Make an appointment right here!

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