How to launch yourself serenely on home delivery platforms?

How to launch yourself serenely on home delivery platforms?

Bars and restaurants are no longer hesitating to launch into home meal delivery. These additional sales allow them to maintain and/or develop the activity of their establishment. And this is even more true since the beginning of the pandemic.

Perhaps you are thinking about it too? Would you like to meet the demand but don't know how to get started? RusHour gives you some advice!

Identify market shares and profiles of partner restaurants

To put your time and energy in the right place, keep an eye on the market shares managed by the different delivery platforms:

- JustEat leads the way, with 40% of deliveries made on its behalf;

- Deliveroo is in second place, with a 22% market share;

- UberEats is a good "loser", with 20% of deliveries to its credit;

- Fourth place goes to a group of fast-food chains that have succeeded in seducing consumers with home deliveries. These include McDonalds and Domino's Pizza.

That being said, the respective market shares of the platforms should not be your only selection criteria. Take an interest in the profiles of the restaurants each one works with. We know that Just Eat is "specialized" in fast food, Deliveroo has a preference for healthy food and offers dishes for different diets (vegetarian, vegan, ...)

Pay attention to the conditions and costs

Depending on the platform, you will see higher or lower activation, sales and management costs per order.

The activation fee allows you to create your account and register your establishment on the platform. On the Deliveroo app, there is a fee for activation, whereas it is free with Just Eat and Uber Eats.

Sales fees start at 30% at Uber Eats, rise to 34% for Just Eat and peak at 35% for Deliveroo.

The management cost per order is only charged at Just Eat.

How to register on the different platforms?

Registration is relatively similar from one platform to another.

- Sign up for Uber Eats

To register, simply fill in the registration fields with your business information and upload your menu. You'll then be taken to your restaurant's dashboard. You can then take advantage of the reliability and ease of use of Uber Eats to increase your sales.

- Sign up with Deliveroo

The platform also allows you to leave a tip for your establishment and the delivery person if the customer wishes. The brand ensures a growth in sales volume of up to 30%.

- Register with Just Eat

The operation is more or less the same as for the two previous platforms. However, Just Eat differs by the personalized assistance it offers to restaurant owners, as well as by its welcome pack. The latter will be sent to you as soon as you have completed your registration.

Save yourself from management errors!

Managing your presence on multiple delivery platforms can quickly become time-consuming, and with order management software, you can control everything from one screen. With an order management software, you could control everything from a single screen. You would avoid order errors and update your menus only once, instead of making changes on the different platforms. Also, your stocks would be better managed and you would not have any bad surprises. With such a solution, you stay focused on your core business: satisfying all the gourmands!

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About RusHour

RusHour is dedicated to becoming a trusted partner for restaurants around the world, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our customers with a unique way to manage all online orders from multiple platforms from one location. At the same time, our team of experts is on hand day-to-day to support restaurants through this change.

Any questions? Write to us: hello@rushour.io

Need a demonstration? Make an appointment right here!

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