All you need to know about virtual brands

If you are interested in the world of home delivery, you have probably already heard about virtual brands. In this article, we propose that you (re)discover this concept, why you should create a virtual brand or how to find an original concept that differentiates you from your competitors.

What is a virtual brand?

A virtual brand is a brand that exists only on delivery platforms. If your storefront only exists on the web, and your customers can't get to a physical restaurant because there isn't one, you have a virtual brand. To increase your profitability, you can create several brands. This can be interesting if you want to prepare burgers and healthy and vegetarian menus, for example. Some large delivery platforms, such as Uber Eats, are advising restaurateurs to join this trend to stay ahead of the game.

6 good reasons to create a virtual brand

• Become more visible: with several brands, you appear several times on the platforms, and therefore multiply the chances of being found by new customers.

• Make more sales: inevitably, by becoming more visible, you are more likely to increase the number of orders.

• Optimise your kitchen space: it would be a shame not to take advantage of a large kitchen if you have the space!

• Reduce waste: if your first brand regularly leaves you with stock on hand, take the opportunity to use this food to make other meals.

• Be creative: with an extra brand, you can try out other concepts, other menus without having to part with what already works with your current customers.

• Develop your ROI: the idea is not to invest in a new space or hire more staff, but to optimise the resources you already have to maximise your return on investment.

What concept for your virtual brand?

To answer this question, ask yourself what kind of customers you want to serve. Help yourself to your competitors! On your delivery platforms, what type of food is predominantly offered in your area? Are there any gaps? Also ask yourself how you can capitalise on the dishes you sell best. Also consider what is and is not suitable for delivery. Preparation times, benefits and temperature are all criteria to consider. Remember that your customers are looking for experts! You'll have a better chance of selling your new veggie burger if it's part of a dedicated burger brand than if it's "buried" in a more general menu.

What menu for my virtual brand?

Thousands of restaurants have been screened. The "perfect" menu we offer here is optimised for delivery and is designed to be very simple. Customers are looking for ease of use, and they will not hesitate to change restaurants if they find that your menu is not clear enough
. We therefore recommend that you choose six main categories, each with four to six products.

The ideal menu structure is therefore as follows:

- Category 1: Best sellers;
- Category 2: Main courses;
- Category 3: Salads;
- Category 4: Extras;
- Category 5: Drinks;
- Category 6: Desserts.

To increase the value of an order, offer options, such as salads to which your customers can add one or more ingredients.

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About RusHour

RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.

Any questions? Write to us: hello@rushour.io

Need a demonstration? Make an appointment right here!

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