Why is delivery essential to your restaurant?

The health crisis that we are going through, and the confinement that accompanied it, has put a strain on the health of your restaurant. Forced to find new solutions, you have probably turned to the design of take-out menus. Or you delivered meals to your home. And when you've been really motivated (or on the edge), you've done both. If you're interested in the best, you already know that takeout has supplanted traditional catering. And because all indicators point to the fact that it's not just a fad, here are 5 good reasons to keep delivering your Japanese specialties, burgers, oysters, and other homemade dishes to your door!

1. The (winning) return on investment of home delivery

Remember that this delivery service comes in addition to your service in the restaurant. In other words, it "complements" your turnover. This online service helps to improve and strengthen your relationship with your customers. Because giving them the choice of "On the go or to go" allows them to better integrate you into their lifestyle. For example, if your customers work late at night and don't have time to come and enjoy your salads or pizzas in the dining room, they can always have them delivered to the office.

Take-out maximizes your investment, strengthening your relationship with your customers.

2. An essential online presence for traditional cuisine

Consumer behaviour has changed. They spend more time on the internet evaluating different offers before making a purchase. And containment has confirmed these changes. Moreover, with the respect of sanitary rules, restaurant owners can no longer welcome as many customers as before.

It is therefore on the Internet, with adapted delivery services, that professionals will be able to "catch up" on some of their turnover. In order to gain visibility and allow as many people as possible to enjoy delicious meatballs, a generous couscous or finely sliced peppers, the restaurant will simply have to register on a delivery platform. Hungry customers will discover the brand, become familiar with the flavors offered ... and eventually give in to temptation!

Those who already know the restaurant will appreciate the ability to use delivery if they are too lazy to leave their house! And conversely, those who find new restaurants online may well want to get out of their house and go straight to the restaurant.

It is important to multiply the points of contact with them. Thus, owning a "brick and mortar" restaurant and having an online presence increases the chances of professionals significantly expanding their customer base.

3. Expand your customer base with meal delivery

The undeniable advantage of home-delivered menus is that they allow us to reach a population that does not come to the restaurant. Either because they live too far away or because they don't have the time. Small dishes made with love by passionate cooks, it is a bit like allowing everyone to have their own restaurant at home!

4. Conquering new territories

By adding friendly delivery people and an online presence to your tasty meals, you can easily conquer new territories. Not only geographically, but also in terms of menus. You can create and test "categories" such as "balanced meals", "lunch", "fresh ideas" or "vegetarian" with just a few clicks. You will be able to test what works and what doesn't, and thus adapt your online menu to your customers' desires. Being agile is the key.

5. Save time with automation

Picking up the phone or checking the progress of online orders across multiple interfaces takes time. But with a dedicated solution, online orders from various platforms arrive in one place as they happen. This gives team members the time they need to deal with the people in the room and the "virtual" orders with peace of mind. A home delivery service, combined with the possibility of taking away the prepared meals, will really give a new lease of life to the business of restaurateurs who want to renew themselves.

Meal delivery is therefore essential to attract new customers and respond effectively and safely to this "post-Covid" period. Initially, it will help you to limit the damage, before contributing to the development of your turnover...

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About RusHour

RusHour is dedicated to becoming a trusted partner for restaurants around the world, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our customers with a unique way to manage all online orders from multiple platforms from one location. At the same time, our team of experts is on hand day-to-day to support restaurants through this change.

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Any questions? Write to us: hello@rushour.io

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Need a demonstration? Make an appointment right here!

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