The 4 boxes to check before launching your restaurant in delivery

Launching your restaurant as a delivery service probably crossed your mind. Already very much in vogue before the pandemic, meal delivery is more and more in demand by consumers. You can already imagine sending your meals to the four corners of France. Halt! Before embarking headlong into this exciting new project, take the time to build a strategy based on what works in the business and marketing world. This will give you all the ingredients you need to successfully launch your meals-on-wheels delivery business!

Box 1: Select your target audience

Just as a writer cannot write for all readers, a cook cannot cook for all gourmets. Being on the net, you might think you can reach a wider audience than if you had a physical restaurant. It's true, it's true, it's true. That said, to ensure regular orders and hope to build customer loyalty, we advise you to select your target audience, and to be attentive to their needs.

Do you have a "brick and mortar" restaurant? Look at the clientele that comes to eat there most often. What price do they put in their meal?

Also analyze what the competition is doing. What are the strengths of other restaurants? What are their weaknesses?

Box n°2 : choose your suppliers

Whether you deliver yourself or use service providers, you will encounter advantages and disadvantages on both sides. If you decide to create your own delivery service, you will need to recruit staff, buy bicycles or scooters, and probably create a powerful and intuitive application.

If you prefer to use service providers, take the time to compare offers, identify the customers they serve and of course the commissions they take on each delivery.

Box n°3: Opt for new technologies to streamline the delivery process

In addition to the quality of your menus and the speed of your delivery service, you need to offer a unique experience to your customers. To achieve this, you need the best delivery techniques. You can opt for delivery management software, for example. What does it do? Automate the arrival of orders on your terminal, optimise your productivity so that you can operate where you are best - behind the stove!

Your software not only centralises your orders on a single tablet, it also integrates the different delivery platforms on which you have chosen to be present. You will thus know the status of your stocks in real time and will be able to modify or delete your menus on all the platforms at the same time.

Box n°4: take care of your offer

The more you think about your menu, the closer you will get to what your customers expect. Make sure that each dish you offer for delivery can withstand it without suffering too much damage. Calculate your margins, the amount of packaging you'll need, the preparation time, ... To be sure of this, you can have your own menu delivered!

With 15 or 20 menus, you can start offering your know-how to all the hungry! Write mouth-watering descriptions, add mouth-watering photos with enough resolution for your customers to see what their meal will look like.

Did you check every box? Now you're ready to get started!

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About RusHour

RusHour is dedicated to becoming a trusted partner for restaurants around the world, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our customers with a unique way to manage all online orders from multiple platforms from one location. At the same time, our team of experts is on hand day-to-day to support restaurants through this change.

Any questions? Write to us: hello@rushour.io

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