How does data help Dark kitchens?

At first glance, the relationship between a restaurateur and data may not be obvious. However, if you are in the delivery business, it will provide you with valuable information about your business. For example, you can easily find out which dishes work best for you, and on which channel, or whether you need to optimise the preparation of your products.

It is essential that your point of sale and delivery data is synchronised throughout the day so that you know where you stand. This is where the RusHour solution can help you make a difference: by integrating all your delivery platforms, kiosks and click&collect.

The first essential step: narrowing down your choice of card

Imagine your hungry customer, his stomach rumbling and begging for food... Are you there? Now imagine the choice he has to make when he logs on to the delivery platform and has to choose a restaurant. And what will he think if he arrives on your menu page and discovers that he has a choice of ten bases, ten vegetables, ten sauces, ten side dishes,...? He will click on the back arrow in his browser and choose another restaurant.

Simply refer to your past sales to see which products sell best and keep only those. Your kitchen staff will be grateful: you make their job much easier!

Before you finalise your 'new' menus, make sure they can withstand a 30-minute motorbike or bike ride, and the potholes that dot the roads!

Define an efficient organisation at all times

Knowing what time of day your orders come in and through which channel will be very useful. If you know that in your restaurant, customers arrive at 12 noon, that via the platforms, orders are placed between 10 a.m. and 12.30 p.m., and knowing the "fetish" dishes will simplify the preparation.

This data is also essential for allocating your staff to the right place. Perhaps Sergio, assigned to the front of house, would end up being more useful in the kitchen, because your deliveries need the most attention at that time of day.

From a purely logistical point of view, you will also be able to organise yourself to avoid finding yourself in the middle of a crowded establishment, caught between your customers and helmeted and gloved deliverymen!

Offer a multi-flavour restaurant

Unlike a physical restaurant, where you can only offer one type of speciality (Japanese food, burgers, French food...), delivery allows you to create multiple brands. And by tracking your sales at different times of the day, you can see what your customers like best, and at what time they want it. Then you can just hand it to them on a silver platter! Or in a cooler bag, depending on the situation.

Keep in mind that if the smoothie is popular in the morning and the salad is popular at lunchtime, it is unlikely that your customer will order both dishes from the same brand... This is another reason to 'slice' your expertise into several brands.

By keeping track of your data, you will be even more in tune with your customers' demands. Your delivery times and deliverable menus will be optimised, and your staff will be kept busy! Finally, your ingredients can be used for your different preparations, and you will considerably reduce the amount of food wasted.

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About RusHour

RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.

Any questions? Write to us: hello@rushour.io

Need a demonstration? Make an appointment right here!