Easily increase your restaurant's average income during the holidays!

For some people, the holiday season is a time to relax and unwind, but for restaurant owners, it is often a time of increased activity. Over the past few years, it seems that restaurants have gained a new following for holidays and celebrations, moving away from the traditional meals at grandparents' houses. In this article, we offer you some effective ideas to differentiate yourself from your competitors and increase your income during the holiday season.

1. Offer holiday-related promotions

Identify holidays and celebrations that are meaningful to your customers. Several weeks in advance, create special offers featuring seasonal ingredients or dishes specifically designed for these times. When your menu is suitable, let the companies around you know that your menu would be very suitable for corporate lunches.

You can also offer gifts, such as a special annual holiday loyalty programme. Promote these offers on your social networks.

2. Mix home-made with home delivery

Many people don't feel like cooking during the holidays, but because they still have to feed their families, they can't help it. To make it easier for them, add kits to your regular menus to use at home. For example, offer all the ingredients needed to make pasta carbonara or delicious cakes.

Your sales will take off, and you'll be offering families the chance to get together around an activity that children particularly enjoy: cooking.

3. Home deliveries for every situation

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This year, family holidays will be back in style, but some people may find themselves separated from their families again. Your dishes will then not only have to delight the taste buds and fill the bellies, but also to please, even solo! And for family dinners, when you get tired of cooking for six or seven people, your customers may well turn to you to simplify the task.

Offer them a special fixed-price menu with different dishes, drinks and desserts included. We advise you to pay attention to detail and to take care of your packaging. Your customers will remember you even more easily!

4. Offer a morning and lunchtime snack during the Christmas holidays

Who hasn't felt hungry while waiting for the meal on 24 December, served at 9 or 10 pm or later? Few restaurants think of offering small snacks that would allow you to hold on until the evening while avoiding stomach cramps. To differentiate yourself, you can offer a snack, a tasting or hors d'oeuvres on your menu.

Point out that these options only exist for ordering a menu in the morning or at lunchtime. If you help your customers keep their hunger level up until the Christmas meal is served, they will no doubt think of you when they want to have food delivered!

5. Attract potential new customers

We all know the stress of finding a Christmas present at the last minute. This year, why not give your customers a little extra help?

You can offer a meal for every order placed between such and such a date, or offer a gift voucher of X euros for every 30 € / 50 € (or other amount) of purchase.

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About RusHour

RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.

Any questions? Write to us: hello@rushour.io

Need a demonstration? Make an appointment right here!

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