Why online delivery management is essential

These are changing times, with new trends affecting almost every industry, and companies have no choice but to adapt to keep up. Some of these changes are due to the current pandemic, but others are probably more profound.

If there is one area that has had to demonstrate creativity and responsiveness, it is the restaurant industry. Both lockdowns and curfews have increased the appeal of home delivery to consumers. Moreover, for the consumer, delivery seems less risky than going to the establishments. For some foodies, it's also an opportunity to support their favourite restaurant owners. Despite this promising boom, it is legitimate for professionals to wonder if this trend will continue, or if it will die out with the return to "normality"...

The unexpected boom in online ordering

During the lockdown, some bars and restaurants found a solution to ensure a minimum of activity and therefore of income: offering their customers takeaway food and home delivery, for those who could. Two of the main home delivery platforms have recorded, after a slight drop in activity at the beginning of the first containment, a clear increase in the number of partnerships with restaurants.

As the sanitary situation has not yet improved significantly and sustainably, consumers continue to have food delivered. This seems to keep the risk of infection at bay. To help this trend continue over time, or even strengthen, it is necessary for restaurants to increasingly opt for online ordering, in addition to their traditional room service.

The mandatory digital shift

As we saw in the previous paragraph, it is essential for players in the restaurant sector to adapt to the digital habits of their customers, and to develop their online offer.

In addition to the craze linked to the restrictions and fears brought about by Covid-19, home meal delivery was already well known before the pandemic. This taste for digital and fast, last-minute delivery is very present in the new generations. It is therefore vital for restaurants to make this shift, otherwise their customers will buy their meals from a competitor.

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What solutions should be put in place?

You can sell your dishes only on your website, and have your own fleet of drivers. This requires to be already a minimum known, and to be able to pay this staff in addition.

The other option is to work with online ordering platforms. You can register with just one of them, or you can reach a wider customer base by being present on several platforms. Choose the most successful ones, and then make sure you can cope with the different interfaces.Put yourself in the best position to process all orders without losing time. Organize yourself in such a way that you can handle several tablets simultaneously.

To avoid a loss of productivity, you can equip yourself with a delivery management solution. All the orders you receive on the different platforms will be grouped on a single dashboard, and you will be able to manage your menu in real time.

Focus on your business and your customers, RusHour takes care of (almost) everything that is not your core business!

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About RusHour

RusHour is dedicated to becoming a trusted partner for restaurants around the world, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our customers with a unique way to manage all online orders from multiple platforms from one location. At the same time, our team of experts is on hand day-to-day to support restaurants through this change.

Any questions? Write to us: hello@rushour.io

Need a demonstration? Make an appointment right here!

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