Don't think that a well-polished image is only for the most famous brands. Even small restaurants should take care of theirs, because their first contact with their customers is long before they book a table...
Let's first agree on what branding is: everything that is visible! For example, the clothes your staff wear, the way they behave towards customers, the colour of your furniture or the design of your website, all refer to your brand image.
Competition is tough in the restaurant industry. It is essential to stand out from the crowd in order to attract the attention of already over-solicited consumers. This over-solicitation goes hand in hand with an increase in their demands. The quality of your food is no longer enough. They are looking for a real experience: an exotic setting, the possibility of ordering online and having it delivered and why not goodies... Before reaching the stomachs, it is important to reach the hearts and minds!
The time of payment can also be an integral part of the experience you offer, either because it is done in a certain way or because you have special facilities.
To communicate your ideas well, be as clear and precise as possible. This makes it easier for your customers to remember you and will increase their trust in you. Define a strategy and stick to it!
If "a picture is worth a thousand words", then take the time to work on your logo, the font you use when you write your leaflets or your menus, the colours you choose for the furniture of your establishment, the material in which you design your menus, ... These different elements say something about you, what you are trying to achieve and the spirit of the place. When all these "details" match the values or desires of your customers, you can be sure to review them quickly!
Today's society offers you many opportunities to get your message across. Don't miss out: use them all! Virtual word-of-mouth is perhaps just as important as physical word-of-mouth.
Use social media; if you can do it or someone can do it for you, posting regularly on social media can help you build your brand.
Another way to get discovered: appear on several delivery platforms. As we said in this article (link), no single delivery platform gathers 100% of the customers. So it is in your interest to be "everywhere" to reach a maximum of customers.
Obviously, the more platforms you have, the more control screens you will have to manage, and on different devices. To remedy this discomfort, you can equip yourself with an online order management software. All your orders will be in one place, on one tablet. You'll be more productive and make fewer mistakes. And guess what? The first to be satisfied will be your customer! And a happy customer is a customer who comes back more often!
Don't forget that your brand image also influences other companies' opinions of yours... Be creative and sincere and you'll win over the crowd!
About RusHour
RusHour is dedicated to becoming a trusted partner for restaurants around the world, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our customers with a unique way to manage all online orders from multiple platforms from one location. At the same time, our team of experts is on hand day-to-day to support restaurants through this change.
Any questions? Write to us: hello@rushour.io
Need a demonstration? Make an appointment right here!
Discover our latest articles
While the taste and presentation of the dishes and the speed of delivery play an important role in the success of a restaurant, they are not the only factors in the success of a restaurant.
Even before the pandemic, home deliveries enjoyed a certain popularity among consumers.
In this article, we will examine the different business models of Dark Kitchens and highlight their main characteristics.
The coronavirus has become an international pandemic impacting the health and economic situation of many sectors, in particular our...
Don't think that a polished image is only for the most famous brands. Even small restaurants should take care of themselves.
The health crisis we are going through, and the confinement that accompanied it, has put a strain on the health of your restaurant. Forced to find new...
