Taste, presentation and speed of delivery are important factors in the success of a restaurant, but they are not the only determining factors. Consumers are accustomed to professionals doing "more" to surprise and satisfy them, so every dining experience must go beyond the simple taste experience. In concrete terms, this means that each restaurant owner must respond to the desires of his customers while remaining efficient... Fortunately, new technologies have been developed to optimize the logistics of restaurants.
Many leisure activities and just as many needs can now be satisfied on the web: watching television, shopping, booking your next trip... And when we want to go to a restaurant, our first reflex is to connect to the internet to discover new establishments or book a table quickly. Appropriate digital tools make life easier for establishments by offering online reservations.
Once customers log in to the restaurant's website, they appreciate being able to book a table without having to leave the site. And that's a boon for restaurant owners who want to improve the customer experience!
A relevant reservation form will ask if the person has a favorite table, allergies, birthday, ... The restaurateur will then have valuable information to offer a unique and personalized experience to each of his customers.
A little extra: to further develop customer loyalty, restaurants can offer customers the opportunity to subscribe to their newsletter. If the restaurant offers themed evenings or special events, this could trigger a desire to go out among the curious gourmet customer!
You can also set up a system of reminder emails, or ask for a down payment to limit the number of no-shows and optimize the turnover of your service.
In this day and age, it seems inconceivable for a restaurant not to provide a home delivery service. It was already useful before the pandemic, it has now become indispensable. To avoid getting lost between different delivery platforms, you can gather all your partners at your point of sale. This way, you optimize your time and resources.
The principle is very simple: each order that is placed with you, whether it comes from one of the platforms or another, arrives straight on your sales system and is then sent to your kitchens. A ticket is printed without any intervention from you. The automation of this process reduces errors and saves a lot of time!
Where you can lose some is in juggling the different shelves of your delivery partners. But with the right management software, you will only work with one interface, which will bring all your data together.
There are software programs that help you recruit, manage and pay your employees. Some also calculate the number of hours worked by each employee. To take advantage of this, all you have to do is purchase a digital timekeeping module and integrate it into your cash register. No more hours spent working on your Excel files to find out who was there at what time!
With these solutions, you have all the ingredients to develop your business a little more serenely. All you have to do is prepare your menus!
About RusHour
RusHour is dedicated to becoming a trusted partner for restaurants around the world, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our customers with a unique way to manage all online orders from multiple platforms from one location. At the same time, our team of experts is on hand day-to-day to support restaurants through this change.
Any questions? Write to us: hello@rushour.io
Need a demonstration? Make an appointment right here!
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