Why is the Dark Kitchen revolutionizing the delivery world?

You've probably already heard of Dark Kitchens, haven't you? Often perceived as a direct competition to the so-called "classic" restaurant, these two concepts are, on the contrary, complementary. Dark Kitchens are becoming more and more important in the restaurant business, so let's take a look at the strong points they offer us.

Let's get right to the heart of the matter by addressing the financial aspect. The physical location of restaurants is an essential criterion. To be well placed to increase sales and notoriety, seems to be the B-A BA of a good operation and a good performance. Thanks to the Dark Kitchen or virtual brands, this is an element that no longer needs to be taken into consideration. Why? Because the delivery can be done from everywhere without having an influence on the number of orders.

Then, the savings made on the physical location of the restaurant can be intelligently reinvested in communication and marketing to have an optimized visibility. Thanks to the different tools, the objective is to target and thus reach a wider audience on the delivery platforms.

Speaking of delivery platforms, we know that photos and ratings are decisive elements to appear in the best. The delivery is the main consumption channel for the Dark Kitchen, so the ratings on the different platforms are equal to the investment provided in them.

Fast, good, appetizing, visually pleasing, these are the characteristics on which customers base their rating. This is partly due to the optimization of the kitchens that are put in place to allow for significant profitability. How do we do this? By using the right equipment, such as RusHour tablets. They centralize all the orders and automate many tasks. This has a positive impact on the efficiency of the employees who work in a fully adapted environment.

The strong impact of the Dark Kitchen in the restaurant industry is no longer to be proven and does not date from yesterday. New technologies, social networks and other digital tools have strong effects on today's customers. After the many difficulties of these last years, it is thus essential to know how to use all these tools, the Dark Kitchen are the proof.

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About RusHour

RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.

Any questions? Write to us: hello@rushour.io

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