With the restaurant industry throwing itself into delivery, you may be wondering if you should start now. Is home delivery really profitable? Will you have to invest a lot of time? Rushour gives you the essential information you need to get started with peace of mind!
Let's say you already own your physical restaurant. The overheads are already set, your regular costs should be around 25%, whether it's paying your staff or marketing, rent and various bills. The food budget is probably 25/30%. Your total costs are around 75 / 80%. Profits vary depending on the type of establishment, but are estimated to be around 20% maximum.
If you stay fixed on these costs, home meal delivery will remain the only variable. This means that if you don't deliver, your basic costs will remain the same. According to some estimates, every time you earn £100 through deliveries, you will make a profit of between £40 and £50. Not to mention that you will become visible to customers who previously did not know you.
To deliver your meals at home, you must first register on one or more platforms. Make your photos appealing and write an attractive description.
Are you worried about wasting time on your screen? You can automate the whole process of online ordering and delivery, thanks to the solution offered by RusHour. Your presence will be ensured on the best platforms and everything will be connected to the point of sale of your establishment. Ideal for keeping an eye on everything that happens online! And if your customers are on the move and you need to take your eyes off your screen, rest assured: RusHour also works completely independently!
Our software is able to give you detailed analysis of your sales, which is invaluable in giving you a clear picture of which products are performing best, allowing you to refine your map. The analysis can be done platform by platform. You will be able to see the differences in customer preferences in your physical restaurant and in your online menus.
If you find that one of your dishes doesn't stand up to delivery, or you feel like exploring new menus, your favourite tool allows you to change your offering on all platforms at once. We also offer you a quick overview of your stock levels, so you know in real time what ingredients you need to buy.
With a powerful tool that helps you "behind the scenes", it's like having a small army of highly trained assistants at your service! This army takes care of everything that could slow you down, take your mind off of things and ultimately take you away from what you do best: cooking!
If home delivery can be impressive at first, because of all the logistics it requires, you will quickly realize that once you are well "equipped", it will seem as natural as preparing your chili con carne, your chicken salads or your pizzas!
About RusHour
RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.
Any questions? Write to us: hello@rushour.io
Need a demonstration? Make an appointment right here!
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