Do I need to register with several delivery platforms?

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If you are starting out in the home delivery business, you will quickly find that there are many platforms. Obviously, registering with several of them will ensure that you receive more orders from your customers. It will also provide you with a valuable tool to compare yourself to your competitors.

Become more visible on more platforms

Many food lovers have a favourite restaurant. You probably have your own. Well, it's a bit like that for delivery apps. Users have their favourite app. And as the market is constantly welcoming new players, Monday's preferences are not necessarily those of Tuesday...!

It has been observed that on average, a regular platform user downloads only two delivery apps on their phone. This means that if you are not present on these two apps, your potential customer will order from one of your competitors.

Before choosing your platforms, test the waters. Especially if you are just starting out and do not know all the codes by heart. See on a day-to-day basis how your restaurant is doing, or not doing, in meeting customer demand.

Different foodie profiles

Different delivery platforms do not feed all bellies! Understand that one platform will focus on fast food, while others will be vegetarian only, ... This implies that if a platform's application works well in one city, it may not be as successful in the next city.

With this segmentation, you can cross-reference different demographics and find out which application attracts the most customers in your sector.

An extended presence on several platforms will allow you to reach more customers, and more quickly. If you sell several types of food (sushi, tacos, burgers, ...), consider creating several brands. This way, fans of a particular food will find you more easily on the platform.

This customer breakdown also allows you to targetspecific data, such as which platform offers the most choice to health conscious people, their children etc.

Be loyal, but to several platforms

It will require some investment on your part at the beginning, but being present on several platforms gives you a global view of your business: on which platform do you attract the most customers?

With the help of RusHour, define your own success criteria. Our tool will show you exactly how productive you are on each platform, so you don't have to make a lot of comparisons yourself. So if you find that a platform is not making you any money, you are free to give it up and invest more in the ones that are.

You may be thinking that by multiplying your outlets, you may also be multiplying the potential problems. By equipping yourself with the right tools from the start, you can register on all the platforms of your choice without it becoming a hassle for you.

Thanks to the advanced functionalities of our solution, you can, for example, ensure a presence on Uber Eats, JustEat, Foodora or Deliveroo and create or modify your menus from a single interface. You will be able to give your customers discounts valid on all your platforms. The RusHour solution will be able to record your customers' favourite menus and you will know which type of food works best.

Our RusHour solution takes care of everything "behind the scenes", so you can concentrate on what is most important: the taste of your food!

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About RusHour

RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.

Any questions? Write to us: hello@rushour.io

Need a demonstration? Make an appointment right here!

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