Meal delivery platforms have never been so popular! The restaurants that join them can therefore decently hope for good visibility. The downside is that with success, many restaurant owners start up and "clutter up" the applications. Most online ordering applications use algorithms that rank restaurantsagainst each other based on several well-defined parameters
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6 out of 10 consumers say that delivery time is a determining factor when ordering food online. Logically, this is one of the preferred criteria for delivery apps to rank restaurants.
Aim for a fast delivery with a short preparation time: your customers will be satisfied.
Know that with the right tool in your possession, you can further improve your preparation and delivery times. RusHour allows you to automate this process: your orders are accepted without you having to intervene manually, and they are sent directly to your kitchens. So you can reduce your delivery time very easily!
Some delivery sites automatically calculate how long your restaurant needs to prepare a particular type of dish. They use your past orders to calculate the time needed.
You know it because you probably do it yourself: consumers have become accustomed to consulting other customers' reviews before deciding to book a hotel, a restaurant or order a dish to be delivered to their home.
Delivery apps use reviews and ratings to rank "their" restaurants. Several of them even highlight the "best rated".
If you want to improve your rating, we suggest that youoffer good value for money, fast delivery and a nice, delicious meal to your customers.
Another important criterion is to make sure that you deliver to every customer his or her order! This criterion is undoubtedly part of the customer rating process. In order to avoid mistakes, get help from a solution that will eliminate all risk of error ;)
To get the best possible rating, you can also regularly offer your customers special deals. There are a number of promotions available to you:
- Buy one, get one free;
- €5 discount on your first order;
- Free delivery on orders over €X;
- Free dessert on orders over €X;
Thanks to its Menu Manager, RusHour helps you create, duplicate and publish your menus online, without you having to manually repeat all the operations for the different platforms.
On some platforms you will find the sections "Highlights" or "Top picks". To get into these categories, work :
- Your operational performance: prices, waiting time, ...
- Your conversion rate;
- The rating given by your customers;
- The distance between your customer and your restaurant;
- Information about repeat customers.
If the last two data do not concern you directly, you can act on the first one, which in turn should act on the second and third.
And what criteria do you think you can use to move up in the rankings?
About RusHour
RusHour s mission is to become a trusted partner for restaurants worldwide, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our clients with a unique way to manage all online orders from multiple platforms from one place. At the same time, our team of experts is on hand day in and day out to support restaurant owners through this change.
Any questions? Write to us: hello@rushour.io
Need a demonstration? Make an appointment right here!
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