December 11, 2024

Use Case: How RusHour increased orders for the "O'Summum" restaurant by a factor of 5

Discover how RusHour's Boost'R offer helped the O'Summum restaurant increase its delivery orders 5-fold thanks to a key strategy.
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Use Case: How RusHour increased orders for the " O Summum " restaurant by a factor of 5O'Summum"

The O'Summum challenge

In a medium-sized provincial town, O'Summum was well known for its tasty dishes served in the dining room. However, on UberEats and Deliveroo, the story was quite different. Saïd was struggling to generate more than 3 orders a day, or around 30 a week.

"I felt that delivery wasn't made for my restaurant," she admits.

That's when she discovered RusHour's new Boost'R offer, a turnkey package that would transform her business.

The initial context: Obstacles to delivery growth

Before joining Boost'R, Saïd was experiencing several common problems:

  1. Lack of menu appeal
    • The dishes on offer were not professionally photographed, which made them less competitive.
    • Some descriptions were unclear, discouraging potential customers.
  2. No promotional strategy
    • Saïd didn't know how to attract new customers or boost sales during slow periods.
  3. Time-consuming platform management
    • Promotions, menu updates and performance monitoring were time-consuming.

The Boost'R offer: a turnkey approach

By integrating RusHour's Boost'R offer, Saïd has benefited from a solution adapted to restaurants in difficulty on delivery platforms:

  1. Menu redesign
    • The dishes were highlighted with professional photos, making the menu much more attractive.
    • An in-depth analysis has enabled us to optimize our offer by focusing on the most profitable dishes.
  2. Targeted marketing strategy
    • RusHour studied local data to develop promotions tailored to Saïd's catchment area.
    • The result: well-targeted offers to attract new customers without sacrificing margins.
  3. Automating operations with RusHour
    • Thanks to RusHour, the management of orders and promotions has been simplified and automated.
    • Saïd has thus gained time to concentrate on the quality of his front-of-house service.

Results after 3 months

Boost'R's combined efforts have produced impressive results:

  • Daily orders: Up from 3 orders a day to 15 orders a day, representing growth of +400%.
  • Weekly sales: Increased from 600€ to 3000€, with peaks reaching 5000€ during successful promotions.
  • Reduced management time: Saïd now spends 50% less time managing the platforms.

💬 Saïd testifies:

"RusHour's Boost'R offer helped me realize that the problem wasn't my restaurant, but the tools and strategy I was using. Today, my dishes sell better, my profitability is under control, my customers in the dining room are satisfied, and I'm finally serene when it comes to managing delivery and takeaway orders."

Why does Boost'R work?

The Boost'R offer has been designed specifically for restaurants with low order volumes. Thanks to an approach based on :

  • Menu optimization,
  • Tailor-made marketing strategies,
  • And automated operations,

Want to be as successful as Saïd?
👉 Discover Boost'R now and turn your restaurant into an ordering machine: 

https://demo.rushour.io/

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