Virtual restaurants have no seats or storefronts, but are gaining more and more new customers every day on online ordering platforms.

Now, by browsing your favorite online ordering platform like Ubereats or Deliveroo, you can discover new restaurants that you never heard of before.

Dark kitchens are being rolled out across Europe and this new approach to catering is becoming a valuable lever for restaurateurs who want to develop their delivery business more efficiently.

Here are some questions in this article that will help you better understand this new approach to catering:

1 - What is a virtual restaurant?

A virtual restaurant, also known as a "Gohst Kitchen" or "Dark Kitchen", only offers take-out or delivery. These restaurants do not have a shop window, so customers cannot come and sit in the restaurant. Virtual restaurants deliver their food directly to their customers, especially through online ordering platforms.

2- Why are restaurant owners opening virtual restaurants?

This type of restaurant model is particularly attractive for high-rent areas. Instead of struggling to find a prime location to attract diners, restaurateurs can set up their virtual restaurant in any neighborhood, as long as their delivery services are well established in the delivery area. Now restaurateurs can create new concepts from a single kitchen, offering customers new experiences.

3- How to get the best out of the Dark kitchen ?

Study your delivery area as best you can. You can already study the restaurants in your area and their type of cuisine to see if your offer is already saturated or not.

Once the area is defined and the restaurant opened, you will have to make known your brand to the general public via the platforms on which you are online and on social networks. Let's get to work!

4- What type of menu for virtual kitchens?

Be concise and make your customers want to eat! For example, a menu that is too long generally does not inspire confidence in customers who prefer to go to restaurants that are more specialized in their type of cuisine with a strong identity.

5- How does RusHour help restaurant owners?

RusHour helps restaurants to optimize the daily operational management of their online orders on a single tablet and printer.

More space

Just think, if your virtual kitchen is available on 3 online ordering platforms and you have created 3 virtual brands, you will need to manage 9 shelves in total!

Less operational complexity

By gathering all your online orders on a single interface and printer, you can manage all your online orders without operational constraints for your teams while focusing on the essential: your culinary know-how!

More income

You can now add as many online ordering platforms as you want for maximum visibility to new customers. You will be able to manage a large volume of orders without compromising your customers' satisfaction.

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About RusHour

RusHour is dedicated to becoming a trusted partner for restaurants around the world, offering several products and services that help restaurants adapt to the technology and trends of tomorrow. We provide our customers with a unique way to manage all online orders from multiple platforms from one location. At the same time, our team of experts is on hand day-to-day to support restaurants through this change.

Any questions? Write to us: hello@rushour.io

Need a demonstration? Make an appointment right here!

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