How Soum Soum managed to stay competitive in the Parisian restaurant market

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"We were able to improve our efficiency and optimize our time, which has had a significant impact on our profitability and success."

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The restaurant

Soum Soum is a restaurant that reinvents Tel Aviv's "street food" by recreating the festive atmosphere of the city's bustling streets. Founded in 2017 by Nathan and Remy, it offers a unique dining experience with a menu rich in flavor. " We want customers to feel like they are in Tel Aviv, right in the heart of Paris," says Nathan. The restaurant offers a friendly and warm atmosphere to share a gourmet moment with friends or family. With over 25k followers on Instagram, Soum Soum has become a must-visit place to discover Levantine cuisine in Paris.

The situation

The Parisian restaurant faced many challenges to maintain its growth and profitability. First, it needed to increase its sales to remain competitive in an ever-changing market. "It was imperative to increase our sales to stay competitive in our neighborhood," Nathan explains.

In addition, integrating the 123 Cacher niche platform to reach a broader audience was necessary but complex. Finally, integrating Clyostem checkout and launching virtual brands to leverage its existing products were also obstacles to overcome.

The solution

"That's when we decided to partner with RusHour, a turnkey solution for online order management," says Remy. RusHour has helped the restaurant significantly increase sales through increased visibility on several online delivery platforms, including 123 Kosher. The integration of orders with the Clyostem checkout was also simplified with the RusHour management tool, which allowed Soum soum to optimize its time and reduce order errors.

Finally, thanks to RusHour, the restaurant was able to successfully launch new virtual brands, using its existing products and thus offering new options to customers, while increasing its revenues. "This collaboration has been beneficial for Soum Soum as we have remained competitive and thrived in the Parisian restaurant market."

Today, with over 25,000 followers on Instagram and continued growth, Soum soum is a success story in the restaurant industry, thanks to the strategic partnership with RusHour.

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